Infographic: How to choose a Name for your Company and to ensure Success

Recap

If you have taken the decision of starting your own business, choosing a good name must be one of your priorities.

We recommend:

1. To hire an expert that may develop the whole company image.
2. To choose names that may call people’s attention.
3. To think about your clients’ sensitivity and emotiveness.
4. To test your creativity: 1)You may create a new word or a new combination, 2)Write the words with a different orthography.
5. Once you have many options, it is very important to do a research so as to know if there is any copyright on your name.
6. When you choose a proper name, you should start promoting it at once.

Important

• Don’t panic, you must try to run your own business; every big enterprise was once a small office in the basement of a house.
• 70 % of the small enterprises are run by only one person.
• Small businesses create 13 times more trademarks than big companies.

How they got their names

• IKEA: The founder’s initials Ingvar Kamprad plus the initials of the village where he grew up, Elmtaryd Agunnaryd.
• Sharp: Was the first product’s name: “The ever-sharp pencil”.
• eBay: The first name was Echo Bay Technology Group, but when creating its webpage the address Echobay was not available, so they had to shorten it into eBay.
• Adobe: In honor of Adobe Creek that ran behind the house of the founder John Warnock.
• Lego: From Danish language “Leg Godt”, “Play Well”.
• Coca Cola: Was named like this because of the coca leaves and kola fruits to add the original flavor.